Month: March 2021


Hooks. They are all around us. How many hooks can you spot in this draft 3 of an Video Opener underscore? STEP 1 = Meeting people where they are at, then STEP 2 = Move them to where you want them to go. You can’t take someone anywhere unless you meet them first. Sometimes using…
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Failing Forward

My son came to me wanting to build a robot that solved a Rubik’s cube. Um. OK. You are only in 5th grade. He had the instructions. I said, “You should totally go for it!” — but thinking, there’s no way he’ll end up doing it. After about 8 failed attempts — he finally created…
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