Category: Audio

Hooks. They are all around us. How many hooks can you spot in this draft 3 of an Video Opener underscore? STEP 1 = Meeting people where they are at, then STEP 2 = Move them to where you want them to go. You can’t take someone anywhere unless you meet them first. Sometimes using…
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After years of frustrating back and forth between production and musicians — I finally made a solution to help get through sound checks in seven minutes. The concept isn’t complicated. It’s simply a guided click/guide track that calls out to the FOH and those on In Ear Monitor (IEM). It leverages a specific sound check song…
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